Material+ & Meta
At Material+, I supported UX research for a large-scale B2B advertising platform. The work focused on understanding how business users navigated complex product workflows, interpreted information, and made decisions within a data-rich interface.
Role: UX Research Contractor
Company: Material+
Client: Meta Platforms
Methods: Moderated usability testing, session observation, qualitative synthesis, competitive review
Tools: Discuss.io, Google Sheets, Zoom/Teams, Adobe Premiere, Figma
My Role
I supported the research team by observing moderated sessions, capturing detailed notes, organizing evidence across participants, identifying recurring usability themes, and preparing clips and quotes for stakeholder deliverables. I also helped review competitor tools to understand how similar platforms handled comparable workflows.
My Contributions
Captured structured notes across usability sessions
Organized participant evidence in large research spreadsheets
Identified recurring usability issues and decision-making patterns
Curated quotes, clips, and video evidence for reports
Supported competitive analysis across adjacent advertising tools